“When you measure what you are talking about and express it in numbers, you know something about it, but when you cannot (or do not) measure it, when you cannot (or do not) express it in numbers, then your knowledge is of a meager and unsatisfactory kind” – Sir William Thompson, Lord Kelvin (1824 – 1907).
To commercialize your intellectual property, whether in the form of licensing, mortgaging, or entering into any commercial transactions based on your IP, you need to know the correct and current value of your IP Asset.